2005
Setting a
new pace
for Fashion
Topshop is the undisputed leader of highstreet fashion.
They needed a website that kept up with the 300 new items that arrive each week, whilst telling the story of the brand as it happens. We created layers of inspirational, exclusive features that seduced shoppers to the latest items with the shopping basket just a click away. It worked, Topshop.com is now their second biggest selling store.
What I did:
Concept, User Experience, Design
The Boutique range
by Topshop
Homepage detail
Seasonal campaign shots, editorial features, style blog and the daily fix set the pace.
Homepage
Content feeds in full glory.
We Can’t Live Without
Single, must have items celebrated...whilst they last.
Tea Party Collection
Collections presented in simple layout format with individual identities.
Show me Shoes!
Once down to shop level, product navigation directs us through departments.