2007

Sustainable living made Easy

BBC Green was a website designed to help people live a greener lifestyle. At the heart of it was the Action Plan application. Engineered by scientists and powered by ‘How to’ tutorials, the Action Plan gave people a useful tool to calculate a tangible value of their actions.The Brand Identity was made from scratch in collaboration with Multiadaptor.

Site no longer live

What I did:

User Experience, Art Direction, Design

Brand Identity

A bold, friendly and iconic toolkit.

Action Plan

Get started by picking the right plan for you.

Action Plan

Customising your plan is as simple as creating a playlist.

Homepage detail

The thought bubble symbol is used in animation to promote the top features.

Homepage

Pockets of features illustrate the breadth of BBC Green.